![]() ![]() Registration deadline: January 31st, 2022Ĭourse will run from February 1st to June 30th 2022. Consumer psychology applications in setting prices beneficial to both consumers and sellers.How to measure customer willingness to pay using models (surveys, conjoint analysis, other data).Value-based pricing also requires knowing the impact the product or service will have on. This isn’t an ideal strategy because it can quickly lead to a race to the bottom. How to leverage core value-based pricing techniques to inform pricing decisions A cautionary note: if you stop your value-based pricing journey at this step, you’re likely to fall into competition-based pricing.Customer value applications in pricing products.When using a value-based pricing approach, companies aim to. Production costs and competitors’ prices are of secondary consideration to calculate a product’s or service’s price they are more like a safety net. Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers Value-based pricing stands in contrast to other pricing approaches like the cost plus and the competitor-based pricing method.Measure customer willingness to pay using models (surveys, conjoint analysis, other data).Leverage core value-based pricing techniques to inform pricing decisions.Apply knowledge of customer value to price products. ![]() Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue.īy the end of this course, you’ll be able to… In this course, we’ll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. You can, in fact, price your products in a way that increases sales–if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |